We are on a social mission for Sri Lanka.
Sri Lanka is a small island with many wonders: beautiful beaches, majestic mountains, misty forests and fascinating animals. It is one of the world’s organic hotspots, and a country rich in cultural heritage, with eight flagrant UNESCO World Heritage sites. But, like most developing countries, Sri Lanka also has its problems. Until a few years ago it was in a civil war that lasted for three decades. The country is now rebuilding, but faces many challenges, both created by man and by natural violence. For example, there is an excessive use of plastic and moderate waste separation and management and there are frequent flooding during the monsoon season, which has claimed many lives.
From the beginning of Avaera we wanted to have a positive effect on Sri Lanka, an island we love and feel at home. Sustainable and Corporate Social Responsibility (CSR) is not a commercial good-sounding tagline for us, but is more the basis from which we originate and undertake.
Our current projects focus on three main areas:
- Reduction of plastic and stimulate the use of reusable shopping bags
- Waste management in urban areas
- Water management and reforestation
Avaera is a Dutch-Sri Lankan family company, operating from Amsterdam and Colombo. Our organic products are made from coconuts carefully selected by small organic farms in the Coconut Triangle region of Sri Lanka.
Avaera was set up by Martine Boerboom: a Dutch entrepreneur with a passion for healthy living. She lives in Sri Lanka with her partner and often travels to and from her home base, Amsterdam, where she is closely involved in production in Asia and the customers in Europe.
Prior to starting her own business, Martine worked for more than 10 years as a management consultant at Accenture and as a project and business development manager for various startups in the EU region. She has a M.Sc. in International Business Management at the University of Nijmegen.
Hoe is Avaera ontstaan?
In 2007 I ended up on a yoga mat in a Indian ashram in Neyyar Dam, where I followed a training program for yoga teachers for a month. I have devoted myself to the somewhat militaristic program with daily very early morning Pranayama’s, Satsang and long and challenging yoga sessions. During this intensive journey I have experienced to be very clear of mind with a very strong flexible body. Often – or briefly I try to revive this feeling again; either briefly, this flow of acoustic energy.
This experience was actually the beginning of an unceasing passion for good and healthy living and especially food. Yummie! I traveled to different countries for a handful of teacher training, yoga retreats, meditation and Ayurvedic holidays. In 2012 I was in Sri Lanka for a Yoga retreat, where I not only fell in love with the still undiscovered country, but also on a Sri Lankan man. He was at that time on his own (spiritual) journey after several years of experience in Buddhist forest monasteries. I was fascinated by the culture of the island and its Buddhist and indigenous rituals.
In recent years, I have learned a lot from my Sri Lankan family about the local spicy and sweet exotic cuisine, usually cooked in coconut oil or milk. In my own recipes – home in the Netherlands – coconut oil has not been forgotten in my kitchen ever since. Fueled by my personal romantic and exotic story, I started to experiment and learn more and more about the health benefits of coconut oil. I even use coconut oil as a mask and give my skin a coconut oil mask every night before going to sleep, because of the moisturizing and soothing effect.
Because of my coconut oil fetish and search for very high quality organic coconut oil, I ended up with a friend who could make cold pressed organic coconut oil made by small coconut farmers in the “Coconut Triangle” of Sri Lanka. They use indigenous and environmentally friendly techniques for pressing, while maintaining the high nutritional value of the fresh coconut oil.
While commuting between Sri Lanka and the Netherlands, I learned a lot from the discovery and centuries-long use of the coconut in Sri Lankan culture, daily life, diet and (marital) rituals. Eventually I started Avaera to produce the best organic coconut oil from Sri Lanka, while preserving nature and eco-systems. Coconut oil for the kitchen and as personal care. This beautiful multifunctional super oil also has a social mission for Sri Lanka. By buying our coconut oil you help with the development of Sri Lanka, protection against flooding and the preservation of nature.